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Author: Paulo Nunes (Economist, Professor and Business Consultant)

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Date Created: 25/05/2011

Summary: The term market is referent to the group of potential consumers of the product or service offered by a... see full article

Key words: management,

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Market

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Market Concept

The term market is referent to the group of potential consumers of the product or service offered by a certain company. In other contexts can refer to the group of potential consumers of a certain activity sector or group of competitors.

Translated from Portuguese by Susana Saraiva, Portuguese-English and English-Portuguese translation specialist. Contact: spams@sapo.pt.