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Commercial Management Concept
Commercial management is one of the
traditional management functional areas found in any organization and to
which fit the tasks performance of commercial scope and marketing,
namely:
- External surroundings study and
organizations’ self capacity to perform sales estimates in order to
determine the main threats and opportunities that are presented to the
organization in order to determine its main weak and strong points.
- Organization and control of commercial
and marketing actions, including commercial strategy definitions and
performance policies.
- The relation with clients including the
definition of the raising from, complementary and after sales services
definition and complaint management.
- Sales strength management, including its
dimensioning and the structuring form definition.
Translated from Portuguese
by Susana Saraiva, Portuguese-English and English-Portuguese translation
specialist. Contact: spams@sapo.pt.
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