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Brand

Author: Paulo Nunes (Economist, Professor and Business Consultant)

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Date Created: 25/05/2011

Summary: The term brand designates a name or a symbol that intends to identify and clearly differentiate a product or... see full article

Key words: management,

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Brand

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Brand Concept

The term brand designates a name or a symbol that intends to identify and clearly differentiate a product or service offered by a company from the products or services offered by its competitors.

Translated from Portuguese by Susana Saraiva, Portuguese-English and English-Portuguese translation specialist. Contact: spams@sapo.pt.