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Asch Experiments Concept
Asch Experiments, developed by Solomon
Asch, consists of a meeting with groups of seven or eight people to whom
are shown two cards. One of the cards has only one line and the other
three lines, each one with a different length. The aim is for each group
to identify which one of the three lines has the same length as the line
on the first card. The length of the lines was such that the correct
answer was obvious and in normal conditions all people can be correct.
However, in these experiments all people were in agreement with the
experiment responsible except one and this one was who truly was being
the object of the experiment. In each experiment that person was always
the last one to denote which the line whose length was the same as the
length of the line on the first card. As to the remaining elements, one
by one, all gave the wrong answer. In nearly 35% of the cases the
experiment’s target person agreed with the rest of the group even though
the answer was clearly wrong. Asch Experiments therefore prove that the
pressures of agreement with the group can lead an individual to make the
wrong choices as a way to feel integrated.
Translated from Portuguese
by Susana Saraiva, Portuguese-English and English-Portuguese translation
specialist. Contact: spams@sapo.pt.
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