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AIDA

Author: Paulo Nunes (Economist, Professor and Business Consultant)

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Date Created: 25/05/2011

Summary: The term AIDA (Attention, Interest, Desire, Action), designates a tool or a model of communication management...  see full article

Key words:  management,

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AIDA

AIDA Concept

The term AIDA (Attention, Interest, Desire, Action), designates a tool or a model of communication management highly used in marketing and seeks to describe the mental states through which the consumers go in a process of purchase of products or services. The goal of the model application is to seek for solutions that lead the consumer to go from one phase to the next in the purchasing process. Therefore, the first step should be to attract the attention of the client to potential; a good option is the surprise immediately in the essential seconds. Afterwards, feeds the interest questioning about problems and pointing solutions. It follows the stimulation to the desire of the consumer for the purchase; one of the most used techniques to stimulate desire is to argue about the shortage of the product or service; other is referring other people who have made the purchase. At last is encouraged the act of purchase.