Transactional Surroundings Concept

Transactional surroundings refers to a group of external elements to the organization but that have influence over its activity and its performance and should, for that, be taken into consideration when the organization aims setting and when strategy adoptions and action policies. The main elements that make up the transactional surroundings of any organization are:

- Clients: represent the actual and potential consumers of the goods and services offered by the sector; can be private clients or other organizations; together form the markets or the search.

- Competitors: correspond to actual and potential competitors, as well as producers of replaced products or services (that satisfy the same market needs); together, form the industry or the offer.

- Suppliers: represent economic agents that serve or sell products or services to the sector; are included raw materials, energy, machines and equipments suppliers, outsourcing services, among others.

- Community: are organizations, individuals and factors that share resources and have interests directly or indirectly related with the market and industry, or whose action interferes with the organizations’ performance; are included in this group the unions, media, financial organizations, among others.

 

 

Translated from Portuguese by Susana Saraiva, Portuguese-English and English-Portuguese translation specialist. Contact: spams@sapo.pt.