Publicity Concept

The term publicity (with its origin in the Latin publicus and means to “make public”) designates any message printed or broadcasted and all associated techniques, which aim is to disclose and persuade, with commercial purposes, an idea, a product or service, a brand or organization near a certain group of potential clients – the designated target-market. It is, therefore, a specific kind of advertisement but with exclusively commercial purposes that, in the marketing scope, is part of the organization or company’s communication policy.

The means used to support the advertising are several and include television, radio, cinema, newspapers, magazines, billboards, Internet and direct-mail. The choice of the kind of support depends, essentially from the aim that is intended to achieve, the type of message and the public intended to reach.

 

 

Translated from Portuguese by Susana Saraiva, Portuguese-English and English-Portuguese translation specialist. Contact: spams@sapo.pt.