Public Relations Concept

The expression public relations designates an organizational communication activity whose main goal is to work the relation between the organization and the public opinion in general. This way, public relations assume all communication policy and the institutional relationship with the most several organization publics, being them the internal public, consumers, media, unions, environmental organizations or public in general.

 

 

Translated from Portuguese by Susana Saraiva, Portuguese-English and English-Portuguese translation specialist. Contact: spams@sapo.pt.