Economics and Business Management
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Floor Pricing
Author: Paulo Nunes (Economist, Professor and Business Consultant) Contributions: without contributions ... if you are an expert in this field help us to enrich our site ... contact us knoow.net@gmail.com Date Created: 25/05/2011 Summary: zzzz... see full article Key words: management, Comment or read other comments on this article |
Floor Pricing |
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Floor Pricing Concept The English expression floor pricing designates a prices strategy based on the maintenance of prices the lowest possible as a way to conquer the segments of consumers more sensitive to price. This strategy obliges to a strict control of costs and the practice of very low margins, eventually compensated by a bigger sales volume.
Translated from Portuguese by Susana Saraiva, Portuguese-English and English-Portuguese translation specialist. Contact: spams@sapo.pt.
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