External Surroundings Concept

The expression external surroundings designates the whole group of variables external to the organization but that influence it, directly or indirectly and can also be influenced by itself. In this external surroundings is included the economical context, technological context, social-cultural context, political-legal context (the called contextual surroundings), and still a group of elements that perform closer and directly with the organization, such as clients, suppliers, competitors, unions, media, among others.

 

 

Translated from Portuguese by Susana Saraiva, Portuguese-English and English-Portuguese translation specialist. Contact: spams@sapo.pt.