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Endomarketing Concept
The term Endomarketing, which means
“inward” or internal marketing, designates a kind of marketing realized
by a series of tools and actions developed with the aim to raise
awareness, inform and motivate the employees of the own organization.
According to the endomarketing defenders, this kind of actions
contributes to motivate and compromise the employees creating in them a
positive image of the organization, such image that afterwards will be
transferred to the exterior, especially for the consumers. The basic
assumption is that by well informing the internal “client” and making
him feel good with the organization and with its products and services,
then, it will be easier to create a favorable opinion in the external
client.
Translated from Portuguese
by Susana Saraiva, Portuguese-English and English-Portuguese translation
specialist. Contact: spams@sapo.pt.
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