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Coopetition Concept
Coopetition is a recent creation concept,
formed due to the junction of the words competition and cooperation, and
means to work together with the competitors in order to beneficiate from
their capacities and distinctive characteristics in matters of
investigation & development, production, distribution, among others.
This theme has been assuming growing importance, especially driven by
the stronger effects of the globalization of economies’ process, forcing
the companies to take action in a wider and more competitive market.
Many companies, recognizing the need to simultaneously cooperate and
compete, begin to face the competitors which produce and sell similar or
complementary products and services as potential business partners.
The coopetition advantages are vast and
derive essentially from the exploitation of various types of synergies
in some parts of the process, emphasizing the following:
. Production capacity increase;
. Investment effort reduction;
. Bigger flexibility;
. Higher speed in technological
innovations;
. Easier access to new markets.
There are also, however, some risk, among
which:
. Clear definition difficulties of rights
and obligations;
. Lack of spirit and cooperation;
. Risk of know-how exposal.
Translated from Portuguese
by Susana Saraiva, Portuguese-English and English-Portuguese translation
specialist. Contact: spams@sapo.pt.
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