Communication Channel Concept

A communication channel can be understood as a vehicle used for the distribution of any kind of communication. Some examples of communication vehicles are the written memos, phones, email, speeches, meetings, etc.

The communication channel choice for each situation is a factor of extreme relevance for the success of enterprise communication forming, this way, a true challenge for who wants to give the message. In situations like communication of restructure processes, downsizing and outsourcing, very sensitive questions in any organization, companies recur many times to communication specialists that help not only to define the message content to send to its employees as also the self communication channel used.

 

 

 

Translated from Portuguese by Susana Saraiva, Portuguese-English and English-Portuguese translation specialist. Contact: spams@sapo.pt.