I'm here: Home > Management

Economics and Business

Management

Cannibalization

Author: Paulo Nunes (Economist, Professor and Business Consultant)

Contributions: without contributions ... if you are an expert in this field help us to enrich our site ... contact us knoow.net@gmail.com

Date Created: 25/05/2011

Summary: In management, the term cannibalization is used to designate a sales reduction of a certain product or service... see full article

Key words: management,

Comment or read other comments on this article

Cannibalization

| 0-9 | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z |

Cannibalization Concept

In management, the term cannibalization is used to designate a sales reduction of a certain product or service caused by commercialization, by the same company, of other good or service. Cannibalization is greater as it is the replacement degree between a new product or service and the already existent product or service.

Translated from Portuguese by Susana Saraiva, Portuguese-English and English-Portuguese translation specialist. Contact: spams@sapo.pt.