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Branding

Author: Paulo Nunes (Economist, Professor and Business Consultant)

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Date Created: 25/05/2011

Summary: The literal meaning of Branding is the allocation of a brand to a product or service. However, the true meaning... see full article

Key words: management,

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Branding

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Branding Concept

The literal meaning of Branding is the allocation of a brand to a product or service. However, the true meaning of the term Branding goes way beyond and means to perform the differentiation of a product or service and help define a certain positioning through the allocation of a brand and/or an identifying name. This Branding process generally has associated a quality concept and consumers tend to assume brands as reference.

Translated from Portuguese by Susana Saraiva, Portuguese-English and English-Portuguese translation specialist. Contact: spams@sapo.pt.