|
Brainstorming Concept
Brainstorming is a method of collective
generation of new ideas through the contribution and participation of
several individuals in a group. The use of this method is based on the
assumption that one group generates more ideas than individuals alone
and is, hence, an important source of innovation through the development
of creative and promissory thoughts.
Brainstorming thoughts can be structured
in a rigid form around a certain goal or in a completely free way,
depending on the top managers.
However, to encourage participation and
creativity, the managers tend to give total freedom and not criticize in
these sessions.
After the brainstorming session, where
dozens of ideas can be generated, it is necessary to make choices taking
away all of those that are not adequate to the company’s goals, to
financial capacity, technical or administrative.
Translated from Portuguese
by Susana Saraiva, Portuguese-English and English-Portuguese translation
specialist. Contact: spams@sapo.pt.
|
