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AMPU Concept
The term AMPU (Average Margin Per Unit) is
an economical indicator used in
economic and financial analyses of
companies and seeks to evaluate the company’s capacity to generate
profits or margin per unit. Is a highly used indicator in sectors such
as telecommunications and other sectors based in subscription, meaning
the provided profit by each user of the services provided by the company
and allowing to make comparisons between different operators. Its
calculation is generally made by ratio between the total incomes
subtracted from the total costs and the number of subscribed users.
Many times, this indicator is also used to
measure the average margin provided by new clients in comparison with
old clients or to compare the medium average of new services in
comparison to pre existent services.
An alternative indicator to AMPU is
ARPU,
also widely used by telecommunication companies. However,
ARPU, instead
of AMPU, uses the income and mot the margin to measure performance,
which has evident disadvantages.
Translated from Portuguese
by Susana Saraiva, Portuguese-English and English-Portuguese translation
specialist. Contact: spams@sapo.pt.
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